For those who understand more than the average about diamonds they will have heard of grading companies such as GIA and HRD.  And most people buying with knowledge of diamonds will insist on a certificate from one of these companies, as it provides some assurances on the qualities, and hence value of a diamond.   Some of the grading attributes are easy to understand, but others are more complex.

The most easy of all to understand is the carat, the weight of the diamond, it is unambiguous and a very key factor in a diamonds value.

Next is the colour, excluding the fancy colours (which have a rarity value) then most people can understand that the pure white diamond is of greater value then one with a very slight hint of yellow.  But now it gets a little difficult, identifying the difference between a D and E, or E and F, requires a very keen eye, it is very difficult for the casual observer to see the difference.

Next is clarity, everyone understands what ‘flawlwess’ means, but to understand and see the differences between clarity grades of VVS1, VVS2, etc, requires an even greater degree of skill.

Finally there is the cut, this is by far the most difficult attribute of a diamond to grade.  It is more than the proportions of cut, it relates to the size of each facet, the number of facets, and the angle of each facet.  For a given shape of diamond there is the perfect balance of cut, one that yields the greatest sparkle, the greatest amount of reflected light back to the naked eye.  The cut is, by far, the most difficult of all to measure.

So this is where the brand Infinity comes into its own.  As implied by the name, the diamond is cut to precise proportions, precisely cut facets, overall creating the maximum of internally reflected light, giving the diamond an almost perfect sparkle.

Infinity is in effect the premium of cut grades, a diamond with the Infinity brand is the ultimate in grading for the cut of a diamond.