Stop any ‘representative sample’ of people in a jewellery store shopping for engagement rings, and chances are that a majority of them are likely to confess to be out looking for oval engagement rings, as their first choice. Indeed, many of these will go to great lengths to get the oval engagement rings, only thinking of anything else when they absolutely can’t find the oval rings: which is very rarely – as oval engagement rings are among the most widely available types of rings.
There are number of theories that can be put forward, to explain this ‘popularity’ of oval engagement rings.
One is what can be referred to as the ‘perfect fit’ theory: since most peoples’ left ring fingers (on which the engagement ring is worn), tend to be oval, hence the desire to buy an oval ring which is the perfect ring for them. It is about fitting square poles into square holes, one would say – and it makes a lot of sense, however one chooses to look at it.
Second is what can be referred to as the ‘availability’ theory: since the oval engagement rings tend to be the most easily available – so that a person going shopping for engagement rings, without anything specific in mind, still ends up with them. People tend to buy what is most easily available to them, other attributes of it notwithstanding.
Third is what can be referred to as ‘publicity’ theory: where popularity begets popularity in the collective psyche. If many people are buying oval engagement rings because they fit perfectly, and are the most available anyway, we are likely to end with a situation where buying these oval rings comes to be viewed as simply the ‘done thing.’ This is where some people who are not in the know end up buying the oval rings for use as engagement rings, out of the view that it is simply the ‘done thing.’