It is an established fact, in jewelry rings circles, that ruby engagement rings are among the most sought after color of rings. What may not be very well established, though, are the reason as to why those ruby engagement rings are so much loved. So why are ruby engagement rings loved that much?
Well, in order to understand one of the reasons (and probably the most important reason) why ruby engagement rings are so much loved, we would first have to acquaint ourselves with the reason as to why engagement rings are bought, and who the recipients of the engagement rings are, in the first place. Turns out that engagement rings are typically bought by men, and presented to women, who are supposed to wear them to signify that they are engaged to the men who bought them the rings, anticipating a later marriage. From this background, it turns out that although men are the greatest buyers of engagement rings, the intended recipients for them are supposed to be women. And seeing that for most rocks that are used in making engagement rings, ruby is the natural closest color to pink (which is termed as the color of feminity) that can be obtained – without having to actually paint the rings and ’spoil the look,’ it is not hard to see why the ruby engagement rings would be so popular, as men would be keen to buy these ‘pinkish-looking’ rings for their women to show their appreciation of their women’s feminity.
Of course, feminity issues aside, there is no denying that the ruby engagement rings are quite beautiful by their own right; so that even in the parts of the world where pink is not taken to be the ‘color of feminity’ people can still find themselves inclined to buy the ruby engagement rings for their own beauty.
Another factor behind the popularity of ruby engagement rings, and besides the feminity of their color, and their beauty, is the distinctiveness of the ruby engagement rings. ‘Distinctiveness’ is being used here to refer to that feature which makes an item to stand out from others. Now this is important in engagement rings, because most women really want their engagement rings to be truly outstanding in the most literal sense of the word. After all, a typical woman is likely to only receive one engagement ring in her life, and if that is the case, then it had better be the best it can be – where ‘best’ refers to among others things color – and where distinctiveness of ruby in this regard makes is a good choice.
Besides the objective factors explored above – the feminity, beauty and distinctiveness of ruby engagement rings, it might also be worthy mentioning that the buzz created around ruby engagement rings (like where they are presented as the ‘very best’) in popular media is also one of the factors that make them appealing to many people, besides the objective factors. What we are looking at here, is the situation where a person ends up buying the ruby engagement rings not exactly because of their beauty, feminity or distinctiveness per se, but rather just because they are said to be the very best.
